2017 marked the beginning of a partnership between Zac Des and the biggest brand on the planet, Apple. The initial partnership consisted of a series of events as part of the "Today At Apple" and extended to creating campaigns under the "Shot on iPhone" umbrella. ​

The Today At Apple events set records for Apple UK, as the fastest subscribed event since Today At Apple began. The demand was such an achievement for the brand, that recognition was shown from Apple in California.